media relations

For my first client, I crafted an effective press release announcing the grand re-opening of Hires Big H's West Valley location, which had closed for three years due to the Covid-19 pandemic. The story attracted significant attention from local news outlets and was prominently featured, leading KSL5 to run a special morning segment ahead of the grand reopening. As a result of this campaign, Hires' West Valley location achieved its highest sales on the day of the reopening since the store opened in 1987.